FOR IMMEDIATE RELEASE
London, UK – At Noughty, we’re serious about product performance, joyful brand experience, and never, ever any BS. Noughty is thrilled to unveil its very first "Out of Home" campaign, a pioneering initiative that will make waves across 200 prime locations in London and Manchester from July 25 to August 11. We’re adding a special touch with a one-day feature at Waterloo Station on July 25, promising an eye-catching display that’s set to engage and inspire.
Our commitment is to hair and scalp health, inspiring and nurturing happiness one follicle at a time. This exciting campaign, launched in the midst of a growing consumer demand for natural and sustainable beauty products, marks a new chapter for Noughty as we shine a spotlight on the often overlooked yet crucial aspect of hair care: the health of your hair follicles.
Our ads will be strategically placed in high-traffic areas such as railway stations, bus shelters, and shopping malls, ensuring they reach the heart of bustling city life. By positioning our ads within 200 meters of retailers that stock Noughty products, we aim to capture attention and drive in-store purchases, making it easy for customers to explore our full range of hair care solutions.
Co-Founder of Noughty, Rachel Parsonage explains how the idea to focus on follicles came about: "When I began studying trichology, it's clear the pivotal role follicles play in hair health. Sharing insights about the importance of hair follicles, and how they are the building blocks of hair health, sparked a Noughty discussion and debate and we knew it was our role to enlighten our Noughty Nation. Hair follicles need to be talked about, they are fabulous, and they need nurturing. It’s our mission to bridge that gap and help share the importance of follicle health!
“Healthy hair starts at the follicle. If your follicles are in good shape, your hair will be stronger, shinier, and more resilient. Our hair follicles need to be understood as they play a vital role in hair growth and health. With this in mind, we’re committed to raising awareness about how crucial follicle health is for achieving your best hair”, says Parsonage.
Our campaign will feature dynamic and cheeky ads using the word ‘follicle’ in a sassy and unusual way. The ads include QR codes, leading customers to a specially designed landing page filled with information about Noughty’s product ranges and the science behind follicle health. We’re also encouraging social media engagement with the hashtag #WhatTheFollicle, offering a chance for customers to win Noughty products.
We’re excited to embark on this journey and bring a fresh perspective to hair and scalp care. Join us in celebrating follicle health and discover the secret to healthier, happier hair!
About Noughty:
Noughty is a UK-based hair care brand proudly certified as a B Corp. We specialise in creating high-performance products that are 97% natural, vegan, and cruelty-free. Our innovative range is designed to enhance natural beauty while upholding ethical standards. Committed to blending natural ingredients with advanced science, Noughty delivers effective solutions for a variety of hair care needs. Discover more at www.lovenoughty.co.uk.
Noughty is a UK-based hair care brand proudly certified as a B Corp. We specialise in creating high-performance products that are 97% natural, vegan, and cruelty-free. Our innovative range is designed to enhance natural beauty while upholding ethical standards. Committed to blending natural ingredients with advanced science, Noughty delivers effective solutions for a variety of hair care needs. Discover more at www.lovenoughty.co.uk.
For more information about the campaign, interviews, or press inquiries, please contact: genevieve.goncalves@kmibrands.com
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Facebook: Noughty Haircare
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