8th–11th July 2025
It’s that time again – Amazon Prime Day has launched, and Noughty is ready to make your haircare routine seriously happy with up to 60% off some of our best-loved products.
From 8th–11th July, exclusively on Amazon, you can grab our cult-favourite 2x Wave Hello Curl Primer alongside a limited-edition Pink Microfibre Hair Towel exclusive to Amazon— the ultimate duo for curl definition and frizz control, made to keep your hair looking flawless while speeding up your wash day. You’ll also find Let’s Bond Shampoo — a strengthening staple for damaged hair — included in the up to 60% off deals.
But Noughty’s Prime Day treat doesn’t stop there. Whether your hair is curly, dry, damaged, or somewhere in between, this carefully curated line-up of sustainable, plant-powered favourites has you covered. These targeted treatments are designed to nourish, define, detangle, and smooth — all while supporting healthier hair from root to tip.
You’ll also be able to enjoy 50% off even more of our haircare favourites throughout the four-day event, including:
- Wave Hello Curl Scrunching Jelly — delivers soft, bouncy curls without the crunch
- Wave Hello Curl Taming Cream — defines curls and waves while fighting frizz with natural curl-enhancing ingredients
- Thirst Aid Conditioning & Detangling Spray — a lightweight, leave-in spray that revives dry, damaged hair with a boost of moisture
- Intensive Care Leave-In Conditioner — deeply nourishing and gentle enough for everyday use, this conditioner helps repair and protect stressed strands with natural ingredients
- Purple Microfibre Hair Towel — cuts down drying time and reduces frizz for all hair types
All our products are cruelty-free, vegan-friendly, and packed with clean, effective ingredients that make a difference you can see and feel. Whether you’re updating your curl game or investing in your hair’s long-term health, Noughty’s Prime Day deals make it easy — and affordable — to go all in.
With prices this juicy, there’s never been a better time to go Noughty. Whether you’re refreshing your curl routine or stocking up on sustainable, high-performance haircare, don’t miss out – these offers are only available on Amazon and only for Prime Day.
ENDS
For PR enquiries, samples, or high-res imagery, please contact:
Molly Simmons | PR & Communications Assistant
📩 molly.simmons@kmibrands.com
Molly Simmons | PR & Communications Assistant
📩 molly.simmons@kmibrands.com