This May, Ted Baker unveils its newest scent: KASIA – a vibrant and mood-boosting Eau de Toilette designed to uplift, energise, and glow from within.
The Glow Getter
Kasia is more than a fragrance – it’s a state of mind. Inspired by golden hour warmth and carefree optimism, it opens with a fresh burst of tropical lychee and delicate orange blossom, leading to a heart of jasmine, coconut, and pink hibiscus. A smooth base of vanilla, amber, and creamy woods brings comforting depth and a soft, sun-kissed radiance.
Fragrance Notes:
- Top: Lychee, Orange Blossom
- Heart: Jasmine, Coconut, Pink Hibiscus
- Base: Vanilla, Amber, Sandalwood
MoodScentz+™ Technology – Fragrance That Feels Good
Kasia is powered by MoodScentz+™, a cutting-edge fragrance technology developed by Givaudan. Backed by over 35 years of neuroscience research, this innovation blends carefully selected ingredients shown to enhance feelings of joy, positivity, and emotional wellbeing. With every spritz, Kasia doesn’t just make you smell good – it helps you feel good.
Kind to Skin, Kind to the Planet:
- Vegan & cruelty free
- 97.44% biodegradable formula
- Paraben free
- Made in Britain
- Packaged with FSC certified materials
Available from mid May 2025
At selected retail partners nationwide including Boots, Superdrug, The Fragrance Shop.
- EDT 50ml | RRP £25
- EDT 100ml | RRP £34
Ready to glow? Say hello to Kasia – your new go-to for sunshine in a bottle.
For samples and hi-res imagery please contact:
Molly Simmons | PR & Communications Assistant, KMI Brands
molly.simmons@kmibrands.com