London, UK – Introducing Noughty’s ‘Let’s Bond’, the only 97% natural Bond Repair range on the market!*
*Based on UK Marketing Research conducted August 2024. Please note this this may vary between markets and it’s the 97% that makes this claim truly unique to Noughty. Please ensure before using market landscape has not changed.
Scientifically engineered to reverse and repair damaged hair, restoring it to its healthy, pre-damaged state after just one use. This innovative formula is clinically proven to strengthen hair by 70% instantly, reduce breakage by 3 times, and restore hair to its original strength; ensuring healthier, more resilient strands.
*When used as a regime, compared to baseline.
What’s Inside?
Harnessing the power of Noughty’s innovative Molecular Repair Amino Complex - a unique combination of 11 biomimetic amino acids and an innovative patented bond repairing molecular compound derived through principles of green chemistry, each product is formulated to reverse damage, reduce breakage, and strengthen hair by 70% instantly*. The gentle formulas, free from sulphates, deliver visible results from the very first use while remaining kind to hair and scalp.
*When used as a regime, compared to baseline.
*When used as a regime, compared to baseline.
What’s Inside?
Harnessing the power of Noughty’s innovative Molecular Repair Amino Complex - a unique combination of 11 biomimetic amino acids and an innovative patented bond repairing molecular compound derived through principles of green chemistry, each product is formulated to reverse damage, reduce breakage, and strengthen hair by 70% instantly*. The gentle formulas, free from sulphates, deliver visible results from the very first use while remaining kind to hair and scalp.
*When used as a regime, compared to baseline.
The ‘Let’s Bond’ range includes three powerhouse products:
- Bond Repair Shampoo (250ml | £11.99) Proven to protect and keep your hair colour fresh for up to 30 washes – now that’s commitment! Instantly restore your hair to its original strength*. Formulated with our dual-action Molecular Repair Amino Complex, this gentle cleansing shampoo reverses damage and reduces breakage for ultimate healthy shine*. *When used with Let's Bond Conditioner and Leave-In Treatment.
- Bond Repair Conditioner (250ml | £11.99) Hair instantly restored to its original strength in a flash, keeping future hair drama at bay! Instantly restore your hair to its original strength*. Formulated with our dual-action Molecular Repair Amino Complex and Glycolic Acid, this smoothing conditioner reverses damage and reduces breakage for ultimate healthy shine*. *When used with Let's Bond Shampoo and Leave-In Treatment.
- Bond Repair Leave-In Treatment (125ml | £14.99) Instantly doubles your hair’s strength with 2 x more silicone-free shine, we’re bringing shiny back! Instantly restore your hair to its original strength*. Formulated with our dual-action Molecular Repair Amino Complex, this heat protecting leave-in treatment reverses damage after 1 use. Hair is visibly healthier with 3x less breakage and 2x more shine. *When used with Let's Bond Shampoo and Leave-In Treatment.
Who's It For?
- Anyone with chemically treated hair (color, bleach, or permanent blow-dries).
- Regular heat tool users (straighteners, curlers, etc.).
- All hair types and textures: straight, wavy, curly, or coily.
- Perfect for hair that’s dry or dehydrated from styling.
Why Choose Let’s Bond?
- Scientifically Proven: Strengthens hair by 70% instantly. *
- Damage Reversal: Restores hair’s original strength and health in just one use.
- Breakage Reduction: Reduces breakage by three times for healthier, more resilient strands.
- Gentle Formulations: Sulphate-free, suitable for all hair types.
The Scent
Aligned with Noughty’s commitment to sustainability, the range utilises EcoBoost technology to create an innovative scent in all 3 products that requires only 10% of the usual fragrance dosage, without sacrificing strength or quality. Whipped vanilla and elegant cacao are infused with warm super florals and a hint of crisp green fig, enlivened with fresh orange and mandarin. The technology offers a significant reduction in the number of raw materials needed as well as minimised on-pack labeling, and a decreased risk of solubility issues. It results in an average CO2 saving of 90% compared to standard fragrances.
Aligned with Noughty’s commitment to sustainability, the range utilises EcoBoost technology to create an innovative scent in all 3 products that requires only 10% of the usual fragrance dosage, without sacrificing strength or quality. Whipped vanilla and elegant cacao are infused with warm super florals and a hint of crisp green fig, enlivened with fresh orange and mandarin. The technology offers a significant reduction in the number of raw materials needed as well as minimised on-pack labeling, and a decreased risk of solubility issues. It results in an average CO2 saving of 90% compared to standard fragrances.
Noughty’s Commitment to Innovation and Sustainability
As a certified B Corp, vegan, plastic-neutral and leaping-bunny approved brand, Noughty continues to champion performance-led, planet-conscious haircare. The ‘Let’s Bond’ range is no exception, combining cutting-edge science with ethical principles to deliver professional-quality results without compromise.
As a certified B Corp, vegan, plastic-neutral and leaping-bunny approved brand, Noughty continues to champion performance-led, planet-conscious haircare. The ‘Let’s Bond’ range is no exception, combining cutting-edge science with ethical principles to deliver professional-quality results without compromise.
Available from 6 January 2025
The Noughty ‘Let’s Bond’ range will be available online at www.noughtyhaircare.co.uk and select retailers and online platforms nationwide.
The Noughty ‘Let’s Bond’ range will be available online at www.noughtyhaircare.co.uk and select retailers and online platforms nationwide.
For more information, samples, or interviews with Noughty’s founder, Beauty Botanist, Product Development Team or Brand Manager, please contact:
Molly Simmons: molly.simmons@kmibrands.com
About Noughty:
Noughty is a certified B Corp, 97% natural hair and body care brand committed to producing vegan, cruelty-free, and natural products that deliver high-performance results. With a wide range of innovative hair and scalp care solutions, Noughty empowers individuals to embrace their natural beauty while supporting ethical practices. For more information, visit www.lovenoughty.co.uk.
Noughty is a certified B Corp, 97% natural hair and body care brand committed to producing vegan, cruelty-free, and natural products that deliver high-performance results. With a wide range of innovative hair and scalp care solutions, Noughty empowers individuals to embrace their natural beauty while supporting ethical practices. For more information, visit www.lovenoughty.co.uk.