UNDER EMBARGO UNTIL 11 NOVEMBER
October 2024 – Sustainability is at the core of Noughty, and the Noughty Nation is fully on board. 🌍💚 In a recent survey, 73% of customers said recycled materials are a must, and the message was heard loud and clear! This October, Noughty is dropping the Limited Edition Zero-Waste Scrunchies, made from upcycled textile waste. Stylish and sustainable, this collection is exactly what the eco-conscious community has been waiting for. ♻️✨
EMPOWERING WOMEN IN INDIA
The true stars of this collection? The women behind it all from Bluemadegreen. 🙌 These scrunchies are handcrafted by an incredible team of female makers in Kerala, India, through a collaboration with Green Worms. This women-led organisation transforms textile waste into fab, functional products. It’s not just recycling—it’s creating real opportunities. Through partnerships with CleanHub and Green Worms, over 300 women have gained financial independence and sustainable livelihoods. 💪
SUSTAINABILITY MEETS STYLE
At £8.99 for a pack of 3, these scrunchies are the ultimate eco-friendly hair accessory. Each scrunchie is made from leftover fabrics, so no two designs are the same, giving every set a unique vibe. They even come in a cute handmade pouch, turning textile waste into something both gorgeous and functional. Who says you can’t have both style and sustainability? 💁♀️♻️
WHY THESE SCRUNCHIES SLAY:
Upcycled Fashion: Made from leftover fabrics, giving them a second life and reducing landfill waste.
Empowered Women: Created by an all-female collective in India, supporting women-led initiatives and communities.
One-of-a-Kind: Each design is different, making every scrunchie unique to you—plus, it's gentler on the hair, reducing breakage and tension!
Plastic Neutral: Every time you purchase a scrunchie, you're helping CleanHub fund global projects to remove ocean-bound plastic. 🌊💪 With Noughty, you’re not just styling your hair—you’re making waves in the fight against plastic pollution! ♻️✨
These Limited Edition Zero-Waste Scrunchies are all about conscious fashion, female empowerment, and protecting the planet. 🌱 Available exclusively at at lovenoughty.co.uk from 11 November 2024 for £8.99 per trio.