Meet Jennifer Hirsch: The Botanical Genius Behind Noughty Haircare
Certified B Corp, Noughty Haircare proudly works with Jennifer Hirsch, a distinguished beauty botanist renowned for her pioneering work in plant-based beauty innovation. With a commitment to excellence and sustainability, Jennifer brings her expertise to Noughty, ensuring that every product is meticulously crafted with the finest natural ingredients.
A Journey Rooted in Botanical Excellence
Jennifer's journey into the world of botany began with a passion for plants and a thirst for knowledge. After four years at the Royal Botanic Gardens, Kew, she emerged as a leading expert in her field, equipped with the skills to explore the intricate relationship between people and plants. Her journey took an unexpected turn when she delved into the realm of beauty products, realising the untapped potential of halophytic plants as raw materials for skincare and haircare. This revelation led her to collaborate with industry trailblazers like Liz Earle, where she honed her expertise in product development and formulation.
The Science of Beauty: Where Botany Meets Product Formulation
Jennifer's approach to beauty product formulation is best described as ethnobotany, a discipline that examines the cultural and ecological significance of plants. Her profound understanding of plant chemistry and its interaction with human biology allows her to conceptualise products that are not only effective but also sustainable.
At Noughty Haircare, Jennifer's role is multifaceted, ranging from strategic consultations with directors to hands-on formulation with the product development team. Her expertise extends to regulatory compliance, brand communication, and customer engagement, making her an invaluable asset to every aspect of the business.
At Noughty Haircare, Jennifer's role is multifaceted, ranging from strategic consultations with directors to hands-on formulation with the product development team. Her expertise extends to regulatory compliance, brand communication, and customer engagement, making her an invaluable asset to every aspect of the business.
The Noughty Experience: Where Nature Meets Innovation
For Jennifer, Noughty Haircare embodies the perfect synergy of science and nature. She is inspired by the brand's commitment to excellence, its unwavering dedication to quality, and its inclusive approach to beauty.
"What sets Noughty apart is not just its exceptional products but also its vibrant community of passionate individuals who share a common goal: to revolutionise the beauty industry with the power of plants," says Jennifer.
In a market increasingly leaning towards sustainable and ethical practices, Jennifer's favourite Noughty product, the To The Rescue Treatment Mask, exemplifies the brand's ethos of self-care and sustainability, offering a luxurious experience that nourishes both hair and scalp.
"Noughty is a natural haircare brand with a pragmatic, irreverent, intelligent approach that puts their customers at the heart of the brand. Who wouldn’t want to be a part of their journey?" - Jennifer Hirsch
"What sets Noughty apart is not just its exceptional products but also its vibrant community of passionate individuals who share a common goal: to revolutionise the beauty industry with the power of plants," says Jennifer.
In a market increasingly leaning towards sustainable and ethical practices, Jennifer's favourite Noughty product, the To The Rescue Treatment Mask, exemplifies the brand's ethos of self-care and sustainability, offering a luxurious experience that nourishes both hair and scalp.
"Noughty is a natural haircare brand with a pragmatic, irreverent, intelligent approach that puts their customers at the heart of the brand. Who wouldn’t want to be a part of their journey?" - Jennifer Hirsch
Media Enquiries:
As a leading authority in botanical beauty, Jennifer Hirsch welcomes inquiries from journalists eager to explore the world of plant-based hair and scalp care. Whether discussing the latest ingredient trends or sharing insights into sustainable sourcing practices and product formulation, Jennifer is committed to fostering dialogue and discovery within the beauty community.
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To schedule an interview or request commentary, please contact: genevieve.goncalves@kmibrands.com
About Noughty:
Noughty is a 97% natural haircare brand committed to producing vegan, cruelty-free and plastic neutral products that deliver high-performance results. With a wide range of innovative hair and scalp care solutions, Noughty empowers individuals to embrace their natural beauty while supporting ethical practices. For more information, visit www.lovenoughty.co.uk
Noughty is a 97% natural haircare brand committed to producing vegan, cruelty-free and plastic neutral products that deliver high-performance results. With a wide range of innovative hair and scalp care solutions, Noughty empowers individuals to embrace their natural beauty while supporting ethical practices. For more information, visit www.lovenoughty.co.uk