Pioneering a Better Future in Beauty
Under Embargo - 1 March 2024
London, 1 March 2024 - March is not just a month on the calendar for Noughty Haircare; it's a celebration of purpose, progress, and a commitment to a better beauty industry.
As a B Corp beauty brand, Noughty is proud to join B Lab and the global B Corp Community in raising awareness about the impactful movement of B Corps around the world during B Corp Month.
"At Noughty, we're always moving forward," says Rachel Parsonage, Co-Founder of Noughty Haircare. "Being a B Corp is not just a certification; it's a commitment to a continuous journey of positive impact, where we strive to redefine the norms in the beauty industry."
B Corp Month serves as a testament to the collective efforts of B Corps worldwide, working towards a future where businesses prioritise people, profit, and the planet equally.
Noughty Haircare is dedicated to leading the charge, contributing meaningful and purposeful products that not only elevate the beauty industry but also set new standards for ethical and sustainable business practices.
"Our direction is clear – forward. Forward to better, bolder, and brighter things," emphasises Parsonage. "Every step we take is guided by the principles of being a B Corp – a commitment to continuous improvement and positive change."
B Corp: Beyond Certification
While B Corp Certification is a significant achievement for Noughty Haircare, it is not the culmination of their journey; rather, it's the beginning. The brand is proud to be plastic neutral and has already collected 125,010kg of ocean-bound plastic in partnership with CleanHub. That’s equivalent to 12,501,000 bottles, showcasing their unwavering commitment to environmental sustainability.
"But we won't stop there," adds Parsonage. "Our plans for 2024 include a life cycle analysis on Noughty’s best-performing lines - looking at ways of reducing the carbon emissions through the packaging and ingredients used and how it is transported, as we continue to explore innovative ways to grow our impact and contribute to positive change."
The Power of B Corps: Facts and Figures
1. Did you know that B Corps are twice as likely to use 100% renewable energy compared to non-B Corps?
2. The community is also breaking barriers by being twice as likely to be led by majority-female management teams.
Noughty Haircare takes pride in being part of this forward-thinking community, contributing to smashing glass ceilings and setting new standards in the beauty industry.
As the world faces evolving challenges, Noughty Haircare invites everyone to join them on this journey towards better business.
Learn more about how B Corp standards are evolving by visiting B Corp Month (bcorporation.net). Join the conversation using #BCorpMonth.
London, 1 March 2024 - March is not just a month on the calendar for Noughty Haircare; it's a celebration of purpose, progress, and a commitment to a better beauty industry.
As a B Corp beauty brand, Noughty is proud to join B Lab and the global B Corp Community in raising awareness about the impactful movement of B Corps around the world during B Corp Month.
"At Noughty, we're always moving forward," says Rachel Parsonage, Co-Founder of Noughty Haircare. "Being a B Corp is not just a certification; it's a commitment to a continuous journey of positive impact, where we strive to redefine the norms in the beauty industry."
B Corp Month serves as a testament to the collective efforts of B Corps worldwide, working towards a future where businesses prioritise people, profit, and the planet equally.
Noughty Haircare is dedicated to leading the charge, contributing meaningful and purposeful products that not only elevate the beauty industry but also set new standards for ethical and sustainable business practices.
"Our direction is clear – forward. Forward to better, bolder, and brighter things," emphasises Parsonage. "Every step we take is guided by the principles of being a B Corp – a commitment to continuous improvement and positive change."
B Corp: Beyond Certification
While B Corp Certification is a significant achievement for Noughty Haircare, it is not the culmination of their journey; rather, it's the beginning. The brand is proud to be plastic neutral and has already collected 125,010kg of ocean-bound plastic in partnership with CleanHub. That’s equivalent to 12,501,000 bottles, showcasing their unwavering commitment to environmental sustainability.
"But we won't stop there," adds Parsonage. "Our plans for 2024 include a life cycle analysis on Noughty’s best-performing lines - looking at ways of reducing the carbon emissions through the packaging and ingredients used and how it is transported, as we continue to explore innovative ways to grow our impact and contribute to positive change."
The Power of B Corps: Facts and Figures
1. Did you know that B Corps are twice as likely to use 100% renewable energy compared to non-B Corps?
2. The community is also breaking barriers by being twice as likely to be led by majority-female management teams.
Noughty Haircare takes pride in being part of this forward-thinking community, contributing to smashing glass ceilings and setting new standards in the beauty industry.
As the world faces evolving challenges, Noughty Haircare invites everyone to join them on this journey towards better business.
Learn more about how B Corp standards are evolving by visiting B Corp Month (bcorporation.net). Join the conversation using #BCorpMonth.
For media inquiries, please contact:
Genevieve Goncalves, Global PR Manager
Genevieve.goncalves@kmibrands.com
About Noughty:
Noughty is a 97% natural haircare brand committed to producing vegan, cruelty-free and plastic neutral products that deliver high-performance results. With a wide range of innovative hair and scalp care solutions, Noughty empowers individuals to embrace their natural beauty while supporting ethical practices. For more information, visit www.lovenoughty.co.uk
About B Corp Month:
B Corp Month is an annual celebration organized by B Lab and the global B Corp Community to raise awareness about the positive impact and continuous efforts of B Corps worldwide. It serves as a reminder of the commitment to using business as a force for good. Learn more at B Corp Month (bcorporation.net)
Genevieve Goncalves, Global PR Manager
Genevieve.goncalves@kmibrands.com
About Noughty:
Noughty is a 97% natural haircare brand committed to producing vegan, cruelty-free and plastic neutral products that deliver high-performance results. With a wide range of innovative hair and scalp care solutions, Noughty empowers individuals to embrace their natural beauty while supporting ethical practices. For more information, visit www.lovenoughty.co.uk
About B Corp Month:
B Corp Month is an annual celebration organized by B Lab and the global B Corp Community to raise awareness about the positive impact and continuous efforts of B Corps worldwide. It serves as a reminder of the commitment to using business as a force for good. Learn more at B Corp Month (bcorporation.net)